Google AdWords

Why should you advertise on Google AdWords?

• Reach a massive worldwide audience: Google’s advertising network reaches more than 73%* of Internet users in Asia Pacific
• Only pay for results: Your ads appear for free, and you only pay when interested users click on your ads and go to your website
• Control your advertising costs: There’s no minimum spending requirement, and you can change your daily budget at any time
• Adapt your advertising to changing business needs: Change ads for new products and promotions, and start or stop your campaigns anytime

Above statements were taken from the email. Hmm… It is good if we can attract more people to come to your website especially a new website. So will I try it? Sure, why not?

By the way, people don’t like to read fine print. Here is the fine print of the email…

Terms and Conditions
Promotional credit must be applied to a new AdWords account within 15 days of creating the AdWords account and is valid only for new Google AdWords customers with self-managed signup accounts. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. Advertisers with self-managed signup accounts are subject to a RM20 activation fee. Offer void where prohibited by law. Offer expires July 17, 2009. Please note: After the promotional credit has been exhausted, your campaigns will continue to accrue clicks for which the costs will be charged to your credit card. If you don’t want to be charged for additional clicks, you can pause your campaigns at any time.

Remember to pause your ad campaign if you don’t want to be charged when over RM100 limit. It’s time to give Google money back after getting so much from Google AdSense.

Map Overlay

Take Make Money website for example… Most of the readers are from Malaysia. United States readers are the second largest and following by Singapore readers. Therefore, in order to make more money from this website. I need to have these 3 country advertising company Ads running. So that I can earn to the maximum.

Map Overlay Details

Content Overview

Based on below picture, you can know that readers are interested with Advertlets. So what topic of Advertlets catches their eyes? Advertlets.com – Beware of this online advertising company and Advertlets – The slowest payment advertisement company in town. Both of the topics were hot. And it should be still hot because Advertlets is delaying in payment now too.

Top Content

Write topic that your reader like. Your website traffic will be more and more then.

Top keywords at Make Money website

Why are the keywords shown at my Google Analytics? These keywords are the words that people searched at search engines and clicked into your website. Therefore, Google Analytics will show them. The more keywords show in your Google Analytics mean more traffic from search engines to your website.

Detail keywords information

Not every pages of your website that consist of particular keywords will show at search engine. Some of them might show at the 1st page while some might show in 100th page. It is the knowledge of SEO. But that’s another story…

Traffic sources overview

Referring Sites – other websites refer those visitors to your website.
Direct Traffic – those visitors come to your website directly.
Search Engines – the visitors come from search engines.

By looking on the high level information will not be enough. Go deep into the details when you have time. You can know which website that visitors come from. From which search engine or direct visit. Just look at below traffic details. You can find out that direct traffic is the top contributor. Following by Google search engine. Then entrecard.com website.

Details traffic information

I did not do a lot of marketing on this Make Money website. I only joined Entrecard.com for the moment. And I seldom leave comment with Make Money website too. Therefore, most of the traffic comes from Google search engine and Entrecard.com website.

Do keep track of your visitor whenever you do website marketing. By doing so, you will know which marketing method is the best for your website. Keep tracking…

So where should I put it? You should put it into every webpage you want to track immediately before the </body> tag. Most of the websites use a footer template to display the bottom website layout. Just copy and paste the tracking code there.

Example, put the code right before </body>

<script type=“text/javascript”>
var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);
document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));
</script>
<script type=“text/javascript”>
var pageTracker = _gat._getTracker(“UA-xxxxxxx-x”);
pageTracker._initData();
pageTracker._trackPageview();
</script>
</body>
</html>

Make Money on Google Analytics

Google Analytics provides a lot of traffic details of your website. It has site usage which content of visits, pageviews, pages/visit, bounce rate, avg. time on site and new visit as default main page. It also consists of visitor overview, map overlay, traffic sources overview and content overview too. You can get almost all the data you need on the main page. You can also get more information by clicking on each of the module.

More information

Here is his photo taken from http://logicyuan.blogspot.com/

And video from YouTube…

Enjoy…