Is Chitika a good CPC ads replacement for Google AdSense? A big NO. Tested Chitika for 1 month on PrettyGirl2u.com. Placed Chitika advertisement at the same place as Google AdSense. Tried Chitika Mobile Ads and enable Chitika | Select ads to all visitors. But Chitika earning is way too low for CPC ads…
Chitika Earning for 1 week
Any other good CPC ads replacement for Google AdSense?
Posted by Jayce Ooi as Google AdSense
Google keeps telling us that Medium Rectangle (300 x 250) is the best ad format among all. Do you agree with that? For the past 3 years of blogging, Large Rectangle (336×280) was the one that I placed on my blogs. Why? I read lot of websites state that it attracts more clicks which turn into more revenue. I believed in them blindly since Google AdSense is all about CPC, right?
Medium Rectangle (300 x 250) with 3 ads
Based on Google, “By opting all of your units into text and image ads, you are increasing the competition among the ads competing to appear on your site, as both test and rich media ads (image, flash, video and gadget) will compete in the same ad auction to appear on your site. Our system will always automatically display the ads which will yield the highest earnings for you.”
Based on my experiment for past 2 weeks, Large Rectangle (336×280) does attract more click. But higher click rate does not mean that you will have higher return in revenue. Medium Rectangle (300 x 250) works better as advertisers prefer this format and competition increases the ads price. In return, I have higher Page eCPM with Medium Rectangle compare to Large Rectangle which have more clicks.
As I told before, never stop trying and testing Google AdSense until you get the best earning for you. Google AdSense does not perform the same on every website. Therefore, you need to find out the one that match your website. So far, I managed to find out that publishing both text and images ads are better. And Medium Rectangle is performing better than Large Rectangle in my case. How about yours?
Yeah… Now you see, now you don’t. This is what happens to my Innity CPM ads. I ‘love’ it. There were 3 new CPM ads assigned on 1st November 2010. 2 of them were gone the next day and left one that not so performing. This is not the first time that happens in my account. And I loss count…
Innity was great when I joined. I still remember that I can earn RM 500 with Innity Ads just within half of the month. But Innity earning is getting lower and lower nowadays. And CPM ads are getting lesser and lesser on technology channel which JayceOoi.com was assigned.
I don’t want to have too much ads on my blog to keep it clean from ads. And won’t publish ads that don’t bring much revenue to me by wasting ad space and loading time for reader. Therefore, I don’t publish image CPC ads. My readers just don’t want to click it even they are placed above the fold.
With the stats above, I can make a conclusion that Innity is out of the game for sure. Now you see, now you don’t.
Yeah… I got my 6th Innity Performance Network payment already. This time is not a cheque but direct banking transfer. The payment was done on 16 August 2010 and it was not floating like cheque clearance.
Innity June payment
I only enable CPM campaign in Innity Performance Network. And the earning depends on advertisers a lot. I will get very less income from Innity if few CPM campaigns are assigned. Why I disable CPC campaign? Image ads do not work well in CPC mode. Fewer clicks compare to CPC text link ads like Google AdSense on the same above the fold placement. Seem like Malaysian don’t like to click on image ads.
Do you click on ads?
You must have read lot of Nuffnang vs Advertlets posts. However, you can’t read much about Nuffnang vs Innity. So far, I found one entry at Google during the time of writing this. Who will be the winner in the end? That’s the question that I wanted to know the answer since I started to publish Innity ads. By the way, Nuffnang is a blog advertising community while Innity is an online premium performance advertising network. Both of them are not exactly the same. This article covers the advertising revenue only. So all the advantages of Nuffnang freebie like movie ticket, gathering events and Innit Nuffnang will not be included. Okay, let’s the battle of these 2 titans begin.
Nuffnang vs Innity
The first thing before publish ad for any company, you need to fulfill their requirements. Only JayceOoi.com qualified to publish Innity ads while spBlogger.com and PrettyGirl2u.com failed. On the other hand, Nuffnang accepted all 3 of them. Nuffnang requires minimum 600 unique visitors per month. Innity requires minimum 3,000 unique visitors and 15,000 Pageviews per month, quality content and updated frequently.
Winner – Nuffnang
Nuffnang has 3 ad types (Leaderboard, large rectangle and skyscraper) while Innity has a lot like site take over, bottom up, in-text, balloon, button banner… Both of them support CPM and CPC ads while Innity has extra CPE and CPA. In Nuffnang, you have the ability to select what type of ads to display. Choose to display charity ads, default ads, global CPC ads or minimize ads when there is no CPM campaign running. Innity has better ad system ~ Alternate Ad Management which allow you to publish other advertising company ads like Google AdSense, ADSDAQ as backup when there are no campaign assigned. You can also reject those low paying rate campaigns with Innity latest Manage Campaign function. Nuffnang lost this section because it will still display a small ‘ads by nuffnang’ image when no campaign assigned.
Winner – Innity
Yeah… Everyone loves payment time. Both of Nuffnang and Innity have RM50 minimum cash out limit and paid within 30 days (note – 30 days for Nuffnang Glitterati bloggers while 60 days for ordinary bloggers). Both of them pay in cheque while you can get direct bank in payment from Innity. Nuffnang charges RM 1 transaction fee on each cash out. And you need to request cash out manually while Innity in auto mode. I received lot of payments from Nuffnang and none of them delay but the first Innity payment delayed. Too bad that Innity delayed the 1st payment. Not sure 2nd payment will be delayed again or not. Else I have a clear winner.
Winner – Tie
Got a question to ask? But nobody answer it? I faced slow response from Innity. But their support improves from time to time. No issue from Nuffnang so far.
Winner – Tie
The most important part of this article ~ advertising revenue. Based on my past 3 months Internet income, Innity bought RM1222.25 while Nuffnang gave me RM1044.21. Note – Innity income comes from 1 blog only while Nuffnang from 3 blogs. And JayceOoi.com contributes 85% traffic among total 3 of them. Therefore, you need to minus 15% out of Nuffnang revenue in order to compare fairly with Innity. Clearly, you should know who is the winner here…
Winner – Innity
Things to know
I am a Glitterati status blogger for more than 2 years and still am on the time of writing this. Nuffnang revenue will be lowered more than 125% for ordinary status. As Glitterati status blogger, you get higher pay rate and will be assigned more campaign. Nuffnang assigns campaign based on individual blog (if not mistaken). Therefore, some low traffic/visible blogs will not be assigned any campaign to run. As for Innity, JayceOoi.com is categorized as technology channel. Innity assigns campaign based on channel. So you will get the same campaigns assigned if you are in the same channel. No need to worry no campaign assigned.
Innity is the winner. The revenue speaks for itself. As I mention before, this article cover advertising revenue only. Nuffnang community is big and has lot of blogger events. But Innity bring more revenue. Which one should I choose? I leave the question for you to answer.