Nuffnang vs Innity

You must have read lot of Nuffnang vs Advertlets posts. However, you can’t read much about Nuffnang vs Innity. So far, I found one entry at Google during the time of writing this. Who will be the winner in the end? That’s the question that I wanted to know the answer since I started to publish Innity ads. By the way, Nuffnang is a blog advertising community while Innity is an online premium performance advertising network. Both of them are not exactly the same. This article covers the advertising revenue only. So all the advantages of Nuffnang freebie like movie ticket, gathering events and Innit Nuffnang will not be included. Okay, let’s the battle of these 2 titans begin.

Nuffnang vs Innity

Site Requirements
The first thing before publish ad for any company, you need to fulfill their requirements. Only qualified to publish Innity ads while and failed. On the other hand, Nuffnang accepted all 3 of them. Nuffnang requires minimum 600 unique visitors per month. Innity requires minimum 3,000 unique visitors and 15,000 Pageviews per month, quality content and updated frequently.
Winner – Nuffnang

Ad System
Nuffnang has 3 ad types (Leaderboard, large rectangle and skyscraper) while Innity has a lot like site take over, bottom up, in-text, balloon, button banner… Both of them support CPM and CPC ads while Innity has extra CPE and CPA. In Nuffnang, you have the ability to select what type of ads to display. Choose to display charity ads, default ads, global CPC ads or minimize ads when there is no CPM campaign running. Innity has better ad system ~ Alternate Ad Management which allow you to publish other advertising company ads like Google AdSense, ADSDAQ as backup when there are no campaign assigned. You can also reject those low paying rate campaigns with Innity latest Manage Campaign function. Nuffnang lost this section because it will still display a small ‘ads by nuffnang’ image when no campaign assigned.
Winner – Innity

Yeah… Everyone loves payment time. Both of Nuffnang and Innity have RM50 minimum cash out limit and paid within 30 days (note – 30 days for Nuffnang Glitterati bloggers while 60 days for ordinary bloggers). Both of them pay in cheque while you can get direct bank in payment from Innity. Nuffnang charges RM 1 transaction fee on each cash out. And you need to request cash out manually while Innity in auto mode. I received lot of payments from Nuffnang and none of them delay but the first Innity payment delayed. Too bad that Innity delayed the 1st payment. Not sure 2nd payment will be delayed again or not. Else I have a clear winner.
Winner – Tie

Got a question to ask? But nobody answer it? I faced slow response from Innity. But their support improves from time to time. No issue from Nuffnang so far.
Winner – Tie

The most important part of this article ~ advertising revenue. Based on my past 3 months Internet income, Innity bought RM1222.25 while Nuffnang gave me RM1044.21. Note – Innity income comes from 1 blog only while Nuffnang from 3 blogs. And contributes 85% traffic among total 3 of them. Therefore, you need to minus 15% out of Nuffnang revenue in order to compare fairly with Innity. Clearly, you should know who is the winner here…
Winner – Innity

Things to know
I am a Glitterati status blogger for more than 2 years and still am on the time of writing this. Nuffnang revenue will be lowered more than 125% for ordinary status. As Glitterati status blogger, you get higher pay rate and will be assigned more campaign. Nuffnang assigns campaign based on individual blog (if not mistaken). Therefore, some low traffic/visible blogs will not be assigned any campaign to run. As for Innity, is categorized as technology channel. Innity assigns campaign based on channel. So you will get the same campaigns assigned if you are in the same channel. No need to worry no campaign assigned.

Innity is the winner. The revenue speaks for itself. As I mention before, this article cover advertising revenue only. Nuffnang community is big and has lot of blogger events. But Innity bring more revenue. Which one should I choose? I leave the question for you to answer. 😉

  • Great review for Nuffnang and Innity. I’m still learning how to tweak the nuffnang ads. 🙂

  • Innity requires minimum 3,000 unique visitors and 15,000 Pageviews per month, quality content and updated frequently.

    Yes, totally agree with your statement. page views, quality content and frequently updated are what it takes to be accepted by Innity.

    • 3000 per month quite small compared to international CPM program..any idea how to write site description so that our application got accepted?

      • I just put “Photography, gaming, programming, technology, finance, anything” for Innity team will go to your website to check it. Will approve if your blog is okay. 😉

  • Alya,

    I try to answer your question but this is only my 2 cent opinion. I think the first thing for Innity to consider is the quality content. Some website may have thousands of unique visitors per month but if the content is not up to Innity standard, they probably will reject the application.

    But again, this is only my personal view. Perhaps Jayce have better opinion.

  • I’ve long abandoned Nuffnang. Innity is so far best local ad network in my book. 😀

    Btw Jayce, I think it should be made more clearly Nuffnang claims to be a BLOG AD NETWORK while Innity doesn’t care whether you’re a blog, forum, shopping site or whatever………. which is a good thing actually.

    you say cover revenue only but in reality – you covered almost everything! which is good! I like that Innity also you can accept / reject campaign as and when you want, and alternate the ads too.

    As for response, they respond to me damn fast leh.

    • Nuffnang also don’t care what website you have. My friend has Nuffnang ads running on her so call directory website (not a blog). And I saw some forums publish Nuffnang ads too. 😉

      • Hrmm………. waffor they call Blog Advertising Network then. 😀

  • Hi there, great review. But ultimately my choice will be nuffnang because it allows bloggers with low traffic to their sites get a share of the income as well.

    Nuffnang is like a company that caters to “smaller enterprises” while Innity goes all out for “large agencies”. Furthermore innity requires us to have a root domain, meaning no “”?

    • Yes. I am afraid so. No allowed. “Websites must be hosted under a root domain. No sites hosted on free providers will be considered.”

    • Like that we could also say Adsense even better. 🙂 They don’t care who you are or where you place, other than those that are stated NOT ALLOWED in T&C.

  • Nuffnang paying very low..
    im stuck at Rm11 for 2 years

    • Your Nuffnang ad location is too low. And have only 1 ad. Earning definitely low… 😛

  • That was a great review. I have just tested innity since I saw a post about them at a forum and I must say that they perform great for Malaysia sites (majority Malaysian traffic).
    My first day was around RM4 and still increasing exponentially in a week time to around RM7.
    I have no problems with Innity high requirements as that actually filters a lot of spam blogs.
    Thumbs up Innity

    • Innity does not only work great in Malaysia traffic. Oversea too. 😉
      Just campaign inventories a little bit low…

  • Nuffnang pays only from the visitors of Malaysia .Philippines , Singapore & Australia ????

    • Depend on the campaigns. But mostly from those countries.

  • oh… thanks spblogger…

  • nuffnang never paid late…. but my web use innity just now…. i hope innity is better than nuffnang

  • Thanks spblogger! I just added Nuffnang to my blog, so what i’m reading here is very encouraging… Cheers, to a million dollars!

  • Great write up.

    I have never heard of Innity until now.

    Will check them out.


  • I am looking for this article because, currently I am with nuffnang. However, I don’t receive any campaign ads…

  • hi, I am just a month active in blogger with nuffnang add. It is so disappoint me if nuffnang only pay me RM1.00 CPC not for my 600 unique visitor and 1200 view. I am student, I hope if I can really earn more RM100 per month! I really need money. its make me down because I waste mytime on nuffnang.:( . I already sent the ticket to nuffnang about this 3 days but they are not reply me yet. why?

    please do support and visit to my beauty blog :

  • INNITY updated site requirments.

    Should have a minimum of 200,000 page views per month Should have a minimum of 40,000 unique visitors per month Must be content-based, not simply a list of links or advertisements, nor can the site be centered on making money off our Advertisers.