Google AdSense ~ Publishing text & image / rich media ads are better

Have you started to use Google AdSense new interface? If you don’t, it’s time to do so. There is lot of goodies there to explore. Just discovered ad types’ performance report there. And turned out that Google is telling the truth all the while ~ publishing text & image / rich media ads are better then text ads only.

Note – Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.

Based on the data above, clearly that text is the lowest performance ad type. As expected, the highest is rich media ad type, follow by animated image ad type then image ad type. Surprisingly, flash ad type does not perform well here.

As a conclusion, do publish both text and image / rich media ad types.

  • macam mana nak buat googles adsense dapat banyak tu

    • Focus on writing quality articles, and do correct marketing. Money will come later then. 😉

  • Great finding!

  • im concerned about getting more clicks…

    • More clicks does not mean more revenue. Rich media ads with less clicks are performing better than text ads with more clicks.

    • I agree with Jayce. More clicks don’t mean more revenue. It also depends upon the CPC of the ad shown. So if you get more clicks but have ads of lesser quality that pay low CPC when compared to ads that are of higher CPC, then the number of clicks are relatively not worth it. And the CPC really depends upon the content you have. Original content + Ads relevancy = More CPC + CTR, in general.

      Hope that helps.

  • I am used to check eCPM 🙂

  • niki

    is this feature present in new adsense interface ???

  • I didn’t know the new Adsense interface can view ad performance by types. Great finding 😉